The following ad was a response to this New York Times article about the company’s financial situation:

Roy and I have put together three more ads to go with this campaign. Some of our best work.

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Chester Cheetah has been making quite a comeback recently. The current Cheeto Ad Campaign is called “Orange Underground” and it takes Chester out of his usual element of extreme (but well-padded) sports. Now, he’s pulling pranks involving the messiness of Cheetos. In my opinion, pointing out the fact that you could ruin your clothes, end up with shit all over your fingers and generally that only assholes eat your snack isn’t the best way to get your product out there, but the commercials are actually pretty funny. In accordance with the new campaign which, to the dismay of many, marks the end of the “Dangerously Cheesy” era of Cheetos advertising, Chester has gotten revamped as well. No longer is he a cartoon badass; now he’s a CGI badass with a weird European accent. Cartoon or CGI, Chester is not someone you want at your funeral. Unless you want the best funeral ever.

From Brazil – those guys are nuts!

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