Hello all: In our efforts to provide an ever-better site for you, the crew here at SAR INC has decided to make another web-page revamp. However, this time the site change isn’t cosmetic, it’s content based. If you are a long time follower you probably remember our first content change. Initially the site was just metal music interviews, but in an effort to broaden our horizons we started writing about anything we wanted with no real continuity (aside from authorship) between posts.
Well, after punching the numbers, DJ suggested that we may have made too big of a jump. Apparently moving from very specific to infinitely undefined didn’t help us establish the regular foundation of readers we’ve been looking for.
It makes sense if you give it even a half-second of thought. When I do my rounds of the internet I make my stops in very categorized ways. E-mail, social networking site, indie-music blog, celebrity gossip news, fake-news, entertainment site….etc.
So how do you categorize SmartassRadio?
Well, it’s a frankenstein monster of things DJ and I find hilarious and/or noteworthy. Which would be fine, if DJ and I were an established brand of humor. But alas, outside of our group of friends, we are not.
So, in order to make the site more directed, legitimate and (hopefully) visited, we’ve decided to say that from now on: we’re a vegetable-porn music-based website.
It’s not a tremendous change really…I’d say we’re already 75% music-based, but from now on you won’t be seeing any more posts like, “What Angelina Jolie Would Be Thinking If She Drove By Me While I Was Running One Of My Intermittent Three Mile Runs”
(I mean let’s be honest, if Angelina Jolie drove by me while I was running one of my intermittent three mile runs she would probably just think, “Wow that guy looks terrific, I’d like to give him a massage” and then she’d just start thinking of something else.)
Of course, this doesn’t mean we’ll be abandoning humor (if that’s what you want to call this). We’re just saying, “HEY, all these posts are about music.” Connections. Full circle.
So, that’s the announcement as announced by me. Why am I announcing it? Why don’t I just make the change without informing the readers explicitly?
Well, that’s the SAR difference. We put ourselves on the same level as our delicious readers. Does Billboard make these kind of personal announcements? No, Billboard.com is written by a robot. Would Pitchfork be this gracious? No, they would just make fun of you for not realizing that they are just called Pitchfork now instead of Pitchfork Media. Would some snobby-blog be this up-front? No, they’d just post some shitty mp3s, provide some tour dates, give a lousy review of a lousy album and call it a day.
So, that’s it. You might be seeing some more reoccurring segments now (I’m planning one called “Rewinding with Roy”) and of course the podcast and interviews will be going strong!
As always dear reader, comment if you have any suggestions, because our real goal is to become a pleasant stop on your internet hit parade. And to continue rocking, but that has never been a problem.