Who is Barry Popkin? You mean you don’t know! He’s the director of the obesity center at the University of Carolina (which means he probably looks like the offspring of Roseanne Barr and a skyscraper). Papa Popkin recently preformed a study (no, not breakfast) that yielded startling results. Hold onto your hats kids, because the Chach-nooka and he who loves it when you call him big Popkin are about to rock your world.

I’m not convinced. Here’s a picture of my breakfast. – DJ

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I get a ton of subscription emails from AdAge.com. I was told it would help in my Advertising Campaign Management class this semester, and gee whiz it has. It’s also opened my eyes to a world of marketing I’ve never known – that of test marketing. Today I opened up an email and quickly read something about a new McDonald’s Big Mac. Now, I don’t know about you, but to me the Mac is one of those rare sandwiches for which I will occasionally actually get an attack. Coincidentally, Roy linked me to the following picture about five days ago:

Take a good long look, my friends. You’re laying eyes not a Big Mac, but Japan’s MEGA MAC.

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